The conversion metric serves as a crucial indicator of how well your marketing efforts drive revenue. A key aspect of this metric is the attribution window, which defines the period during which a customer's action is credited to a particular marketing interaction.
Attribution Window Customization:
- Default: Our system uses a 5-day attribution window for email campaigns.
- Customize: Easily adjust the window in your account's email settings to match your business needs.
Steps to Customize:
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Navigate to the email marketing section.
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Access email settings.
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Adjust the attribution window as per your preferences.
Why 5 Days?
Research suggests subscribers forget emails after 5 days, aligning with industry insights and ensuring a more accurate reflection of campaign impact.
Understanding Email Attribution:
Let's explore how email attribution works through an illustrative example, using the default 5-day attribution window.
- Day 1: Send an email to your subscriber.
- Day 3: Subscriber opens the email with a product offering.
- Day 4: Subscriber revisits and makes a purchase.
In this case, the revenue is credited to the email campaign since the purchase happened within the 5-day attribution window. However, if the customer were to complete the purchase on day 10, it would no longer be linked to the initial email.
Attribution Style: Customizing Your Analysis
- All Campaigns (Default): Attributions default to all campaigns for a comprehensive overview.
- Product Element Specific: Choose to attribute conversions exclusively to product-centric campaigns.
How to Customize Attribution Style:
- Navigate to Email marketing.
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Access settings.
- Easily toggle between "All Campaigns" and "Product Element Specific" based on your preferences.
Tailoring the attribution window and format improves your campaign analysis. Our platform gives you the flexibility to adjust timing and focus, enabling data-driven decisions for maximum impact. Test different settings, stay informed, and watch your marketing efforts drive real results.