Introducing the quick opt-in option in email unsubscribe workflow.
Problem Statement:
Previously, the process to re-opt into our mailing list after unsubscribing was complicated and lacked a same-window solution.
What We Did:
To resolve this, we've added a convenient resubscribe link right inside the unsubscribe confirmation message. If a user accidentally unsubscribes, they can effortlessly rejoin by clicking the link. This instantly restores their email, removing it from the Do Not Disturb (DND) list.
How to Test?
- Go to Email Marketing.
- Create and send a campaign to a dummy contact.
- Click the unsubscribe link in the email.
- Use the resubscribe link in the success message.
- Check the DND section in contacts.
Note:
Users re-opting in may still appear under unsubscribed in campaign statistics. We are working to fix this.