Ready to supercharge your Instagram marketing efforts and broaden your audience reach? Introducing The Social Planner! Join us as we delve into the hottest trend on the platform: Instagram reels, providing expert guidance every step of the way.

Leverage reels to craft short, engaging videos that resonate with your audience and enhance your brand's exposure. Present your offerings in an imaginative and entertaining manner, attracting potential clients and directing them to your site.

Seize the moment and harness the dynamic potential of Instagram Reels with The Social Planner. Take action now to unlock endless possibilities for your social media presence!

Prerequisites before continuing with this guide

- Ensure you have already added an Instagram Professional account [Publishing Reels to a personal or creator account is NOT available]

- Uploading Images and videos in Media Library prior to creating the reel

- All the video format posts will get published to Reels and Feed.

Use cases:

Increased visibility: Instagram Reels allow users to reach a wider audience. When you create a Reel, it has the potential to be featured on the Explore page, where people who don't follow you can discover your content. This exposure can help individuals, influencers, and businesses gain more visibility and attract new followers.
Creative expression: Reels offer a platform for users to showcase their creativity and talent. With various editing tools, effects, filters, and audio options, people can experiment and create engaging visually appealing short videos.
Discoverability: Instagram Reels' algorithm shows users content based on their interests, preferences, and engagement patterns. This means that if you consistently create engaging Reels, your content is more likely to be recommended to users likely to enjoy it. This can help individuals and brands increase their reach and attract more followers.
Business promotion: Reels also allow businesses to humanize their brand and connect with their audience more personally.
Bite-sized content consumption: Short-form content is popular in today's fast-paced digital environment due to its quick and easily consumable nature. Users can scroll through Reels quickly, making it a convenient way to discover and engage with content.

How to make an Instagram Reel using the Social Planner

Step 1: Go to the "Marketing" tab > "Social Planner" > "New Post."

Step 2: Under Publish, select your Instagram account.

If you select another social account, Reels will not be visible. For publishing to Instagram, you must select one or multiple Instagram Professional accounts.

Step 3: Select Reels as your Instagram content type (See image below)

Step 4: Create your reel by uploading up to 10 images or videos

Step 5: Select "Post Now" or "Schedule for Later" - You can also save your story as a draft.

If your post was scheduled, you will see your reel under the "schedule posts" tab

Supported Content for Instagram Reels

- Suggested video size up to 1GB and for thumbnail is 8MB.

- Aspect Ratio - The dimension should be recommended at 9:16.

- Duration: 15 mins maximum and 3 seconds minimum

- Format: MOV or MP4

FAQs

Can I use Instagram Reels with any Instagram account?

No, Reels can only be used with Instagram Professional accounts. Reels will not be visible for publishing if you select another type of account.

What types of content can I include in an Instagram Reel?

Using The Social Planner, you can include up to 10 images or videos in your Instagram Reel.

Is there a time limit for Instagram Reels?

Yes, Instagram Reels have a duration limit. Your reel should be between 3 seconds (minimum) and 15 minutes (maximum) long. We also need to have specifications of maximum columns (horizontal pixels) of 1920px.

Can I schedule my Instagram Reel for later publication?

Yes, you can schedule your Instagram Reel for later publication using The Social Planner. After creating your reel, you can choose "Schedule for Later," and it will be saved for future posting.

Can I use Instagram Reels for personal or creator accounts?

No, Instagram Reels can only be published from Instagram Professional accounts. Personal or creator accounts do not have access to this feature.

Where will my video post of Instagram Reels get posted - Feed or Reels tab?

Based on new API changes of Facebook, the video posts of Reels will get posted in Feed and Reels section both.

How can Instagram Reels help me connect with my audience?

Instagram Reels provide a fun and creative way to showcase your products or services, making engaging and connecting with your audience through visual storytelling easier.

Is there a limit to how many Instagram Reels I can create using The Social Planner?

There is no specific limit to the number of Instagram Reels you can create using The Social Planner. You can use the feature as often as you like to engage your audience and promote your brand.