What is a Conditional Element?
A conditional element lets you show specific content, like images or text, only when a contact meets certain criteria. This helps you personalize your messaging automatically for each individual.
When Can You Use Them?
- Location-based content: Display different images or offers depending on a contact’s geographic location.
- Field-based text: Change a text element based on specific contact fields, like their job title or interests.
Benefits
- Personalization: Make your campaigns more relevant by showing customized content to each contact.
- Time-Saving: Avoid the need to create smart lists and separate campaigns—use one campaign with conditional elements instead.
- Increased Engagement: Showing content that's personalized to each recipient increases the likelihood of higher click-through rates, responses, and conversions.
- Simplified Campaign Management: Instead of juggling various lists and campaigns, manage all variations of content in one place, reducing complexity and chances for error.
How to Use Conditional Elements:
- Go to Marketing > Email Marketing.
- Create an email campaign or template.
- Select any element and go to the Visibility tab.
- Enable the Conditional Element toggle.
- Set the conditions based on contact fields.
- Alternatively, click on the Conditional Element icon in the element overlay action to add conditions easily.
