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Pricing and Fees for the A2P 10DLC Service

Updated

Important Updates for A2P 10DLC Messaging

Notice 1: Shutdown of Unregistered 10DLC Messaging

Commencing from July 5, 2023, it is mandatory for all 10DLC phone numbers employed for sending SMS and MMS messages to U.S. numbers to be enrolled in an approved campaign associated with your brand. Failure to register may result in escalating message blocking, ultimately culminating in a complete halt of unregistered messages bound for the U.S. after August 31, 2023.

Notice 2: Unregistered 10DLC Message Fee Increases

Per-message rates for unregistered traffic are on the rise with AT&T, T-Mobile, and Verizon. Unregistered messages could face added filtering or even blocking. Details regarding fee hikes and timelines are available in the carrier fee section. Please make sure uninterrupted service and dodge increased charges by registering your unregistered traffic through the LC Phone System Trust Center for A2P 10DLC.

Notice 3: Sole Proprietor A2P 10DLC Registration Now Available

 

The option for Sole Proprietor Brand registration is back, catering to those sending low-volume messages. If you're an individual or a small business lacking a Tax ID (EIN), consult the FAQ for registration specifics. Tailor your messaging campaigns based on traffic needs, selecting between Low Volume Standard Brands (sending fewer than 6,000 messages daily) or Standard Brands (sending over 6,000 messages daily) for mixed messaging endeavors.

 

Notice 4: New Requirements for A2P 10DLC Registrations

Starting from January 26, 2023, a new vetting process will be implemented for A2P Campaign registrations, accompanied by a one-time campaign vetting fee. Stay informed about the A2P 10DLC Campaign Vetting Changes coming in January 2023.


In the United States, A2P 10DLC is a specialized system enabling businesses to transmit Application-to-Person (A2P) messages using standard 10-digit long code (10DLC) phone numbers. It's tailored specifically for long code messaging within the US, distinct from short codes or Toll-Free numbers sent to the country.

A2P 10DLC Pricing Overview

There are two categories of fees associated with A2P 10DLC: registration fees, and per-message carrier fees. Both types of fees are charged by carriers as part of the A2P 10DLC system and are passed through to customers with no added cost.

Registration fees are applied when registering your US A2P Brand and your A2P Use Case, the moment they are approved.

Carrier fees are also charged by carriers for A2P 10DLC messages sent to users on their networks. These fees are applied in addition to standard US Messaging pricing. In general, the fees are applied for each outbound SMS segment or MMS message. T-Mobile (including Sprint) also applies fees to inbound SMS and MMS.

Please see below for a full breakdown of the fees associated with A2P 10DLC.

Registration Fees

When considering your options, Standard Brand registration enables up to 60,000 segments per day, while the Low Volume Standard Brand registration is limited to 6,000 segments.

 

It's worth noting that each segment corresponds to 160 characters for SMS.

US A2P Sole Proprietor Brand registration fee: $4.41 one-time registration fee at the time of vetting (no Secondary Vetting for A2P 10DLC)

US A2P Low Volume Standard Brand registration fee: $4.41 one-time registration fee at the time of vetting (no Secondary Vetting for A2P 10DLC)

US A2P Standard Brand registration fee: $48.51 one-time registration fee at the time of vetting (includes Secondary Vetting for A2P 10DLC)

US A2P Campaign use case registration fees: $16.54 one-time registration fee at the time of vetting.

 

US A2P Recurring Monthly Campaign registration fees:

Campaign use case type Cost**
Sole Prop (Starter) $2.21/month
Standard $12/month
Low-volume* mixed-use case $1.70/month
Special: Charity / 501(c)(3) Nonprofit $3.3/month
Special: Emergency Services $5.5/month

* Low Volume Mixed use cases support up to 2,000 SMS segments and MMS per day toward T-Mobile (see T-Mobile daily limits) and are given a lower message throughput (MPS) than other use cases, regardless of Trust Score.

** The Campaign use case registration fee is billed at the time of vetting, then as a renewal fee for the same amount each month, unless the Campaign is deactivated/deleted.

Carrier Fees

AT&T Carrier Fees

Fees effective for all long code messages to AT&T as of March 1st, 2022:

  • $0.002 per registered outbound SMS message segment
  • $0.0035 per registered outbound MMS message
  • $0.004 per unregistered outbound SMS message segment
  • $0.005 per unregistered outbound MMS message

Effective June 1, 2023, fees will increase for unregistered messages:

  • $0.002 per registered outbound SMS message segment
  • $0.0035 per registered outbound MMS message
  • $0.01 per unregistered outbound SMS message segment
  • $0.015 per unregistered outbound MMS message

T-Mobile Carrier Fees (including Sprint)

Fees effective for all long code messages to T-Mobile as of March 1, 2022:

  • $0.003 per registered outbound/inbound SMS message segment
  • $0.01 per registered outbound/inbound MMS message
  • $0.004 per unregistered outbound/inbound SMS message segment
  • $0.013 per unregistered outbound/inbound MMS message

Effective June 1, 2023, fees will increase for unregistered messages:

  • $0.003 per registered outbound/inbound SMS message segment
  • $0.01 per registered outbound/inbound MMS message
  • $0.005 per unregistered outbound/inbound SMS message segment
  • $0.014 per unregistered outbound/inbound MMS message

Effective August 1, 2023, fees will increase for unregistered messages:

  • $0.003 per registered outbound/inbound SMS message segment
  • $0.01 per registered outbound/inbound MMS message
  • $0.006 per unregistered outbound/inbound SMS message segment
  • $0.015 per unregistered outbound/inbound MMS message

T-Mobile acquired the Sprint network in 2020. Some devices still appear as "Sprint" in a Lookup. Messages sent to these users will have the same fees as other messages to T-Mobile.

Verizon Wireless Carrier Fees

Verizon introduced A2P 10DLC fees in January 2019. In September 2022, Verizon increased these fees. Following other U.S. carriers raising fees for unregistered messages to encourage 10DLC registration, Verizon will increase its per-message rate on unregistered traffic, effective July 1, 2023.

Fees effective for all long code messages to Verizon as of September, 2022:

  • $0.003 per registered outbound/inbound SMS message segment
  • $0.005 per registered outbound/inbound MMS message
  • $0.003 per unregistered outbound/inbound SMS message segment
  • $0.005 per unregistered outbound/inbound MMS message

Effective July 1, 2023, fees will increase for unregistered messages:

  • $0.003 per registered outbound/inbound SMS message segment
  • $0.005 per registered outbound/inbound MMS message
  • $0.01 per unregistered outbound/inbound SMS message segment
  • $0.005 per unregistered outbound/inbound MMS message


Where can I review the charges I’ve incurred?

You can review the charges incurred on your monthly invoice, check out LC - Phone Pricing Structure