TikTok has rapidly emerged as one of the fastest-growing social media platforms, experiencing a massive surge in popularity over the past few years.
Recently, the company introduced a new advertising initiative called TikTok Leads. This feature enables advertisers to connect with TikTok users who have already shown interest in their brand or service, allowing for more targeted and effective campaigns.
In this article, we’ll explore how to seamlessly integrate TikTok Ads into your CRM.
How it works
Once the page is connected and subscribed, you will get leads from your TikTok ads.
How to Integrate TikTok Leads Ads
To enable TikTok Ads as an integration, please head into the "labs" section in your sub-account settings.
Step 1: Go to Settings
Step 2: Click on the 'integration' tab & login.
Now that the TikTok Integration is live in your sub-account. Please proceed to log into your TikTok Business Account.
Check all permissions (enabled by default) > Click 'confirm.'
If you have multiple advertiser accounts, please select the advertiser account you wish to connect.
Once the account is selected, the tab will automatically close, and your TikTok business account will be integrated.
Please note:
If you have only one advertiser account, this account will be selected by default.
You can change the advertiser account at any point in time by clicking the change advertiser account button.
Step 3: Map Fields and or create Custom Fields
Once your Tiktok business account is connected, please navigate to the TikTok form mapping tab to see all the pages/forms you have created in the TikTok business.
Click on the 'Map Fields' button to map your form fields with the CRM fields. Click on Update to save your changes and subscribe to the page.
.Please Note:
Currently multi-select options for TikTok Lead Ads are not supported as of now. This will be supported in the next few releases.
Supported Custom Fields when using TikTok Lead Ads:
- TEXT
- LARGE_TEXT
- NUMERICAL
- PHONE
- MONETARY
- SINGLE_OPTIONS
- DATE
Step 4: Create your TikTok Lead Ads Workflow
Please add a Workflow trigger step 'TikTok Form Submitted'> Add Filter > Select Form
Once your Tiktok business account is connected, please navigate to the TikTok form and submit the form to see if leads are being added to the CRM.
Troubleshooting
I see an error message: No pages for this account. What should I do?
If you encounter this error while integrating your business account, please ensure you have created an instant form in your TikTok business account.
My TikTok 'Access Token' has expired. What should I do?
If your access token is expired, please disconnect your account from the CRM integration page. Once you re-integrated, the CRM will generate a new access token. If you continue to have this issue, please notify the support.
I changed a question on my Lead Ad Form during a live campaign. What should I do?
Let's say you updated your lead ad form within TikTok to capture a new desired response. You will need to head back into your sub-account settings and create a custom field for the new desired response. Once this is complete, head back into the 'TikTok Form Fields Mapping tab,' hit the edit button, and select the new custom field you had just created.
If you want to stop all inbound leads, toggle the status off:
Can the same TikTok account ID be connected to multiple sub-accounts in HL (same agency or across different agencies) without issues?
Yes, as long as both accounts have the TikTok Form fields mapped.
What are all the permissions on TikTok that the person who connects the integration will need to maintain so that the integration token does not expire?
Only LeadConnector needs permission, which is taken care of when the integration is connected. User permissions and access are not an issue.
Would cause the integration token to expire, and how can we minimize it on our side to ensure a stable integration?
TikTok grants the CRM a permanent access token, so the integration should remain intact unless manually broken off by the user. We will display an Integration expired message under the TikTok integration option in settings> Integration.